Job Summary

Startup Inno is seeking a results-driven Paid Traffic Manager (Meta & Google Ads) to manage and optimize digital advertising campaigns across multiple monthly projects. This role is ideal for a performance marketing professional who thrives in fast-paced startup environments, understands data deeply, and can translate marketing objectives into scalable paid media strategies. You will play a critical role in driving qualified traffic, increasing conversions, and maximizing ROI for diverse clients and internal initiatives.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns on Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube).

• Develop monthly media plans aligned with project goals, budgets, and KPIs.

• Perform continuous campaign optimization, including bid strategies, audience targeting, creatives, and landing page alignment.

• Monitor daily performance metrics such as CPC, CPA, ROAS, CTR, and conversion rates.

• Conduct A/B testing on ads, audiences, and creatives to improve performance.

• Analyze data and prepare clear, actionable performance reports for stakeholders.

• Collaborate with creative, content, and web teams to ensure campaign consistency and effectiveness.

• Stay updated on platform updates, industry trends, and best practices in paid media.

• Manage budgets efficiently and ensure optimal allocation across campaigns and channels.

Required Skills and Qualifications

• Proven expertise in Meta Ads Manager and Google Ads platforms.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Solid understanding of digital marketing funnels, conversion tracking, and attribution models.

• Experience with audience segmentation, remarketing, and lookalike audiences.

• Familiarity with tracking tools such as Google Analytics, Google Tag Manager, and Meta Pixel.

• Excellent communication skills, with the ability to explain performance and strategy clearly.

• High level of organization and ability to manage multiple projects simultaneously.

Experience

• 2–5 years of hands-on experience managing paid traffic campaigns with measurable results.

• Experience working with monthly projects, agencies, startups, or multiple clients is highly preferred.

• Demonstrated success in scaling campaigns while maintaining or improving ROI.

Working Hours

• Flexible working hours based on project requirements.

• Monthly project-based engagement, with clear deliverables and timelines.

• Remote-friendly work environment.

Knowledge, Skills, and Abilities

• Strong understanding of performance marketing and growth strategies.

• Ability to work independently and take full ownership of campaign results.

• Creative mindset combined with a strong performance and numbers-driven approach.

• Adaptability to work across different industries, audiences, and business models.

• Problem-solving attitude with a continuous improvement mindset.

Benefits

• Opportunity to work with an innovative and fast-growing startup.

• Exposure to diverse projects and industries.

• Flexible, remote-friendly work structure.

• Competitive project-based compensation.

• Freedom to test, learn, and implement new paid media strategies.

Why Join Startup Inno

At Startup Inno, we believe in innovation, autonomy, and measurable impact. You will work in a collaborative environment where your ideas matter and your performance directly contributes to business growth. This role offers the chance to sharpen your expertise, manage meaningful projects, and grow alongside ambitious entrepreneurs and digital experts.

How to Apply

Interested candidates are encouraged to apply by submitting their updated resume along with a brief summary of past paid media campaigns, including platforms used, budgets managed, and key results achieved. Shortlisted candidates will be contacted for the next steps in the selection process.