Job Summary

Startup Inno is seeking a talented and detail-oriented SEO Content Writer to join our dynamic team on a freelance basis. The ideal candidate will have a passion for crafting high-quality, engaging content tailored for the B2B fintech sector. You will be responsible for creating content that not only informs and educates our audience but also drives organic traffic through effective SEO strategies. This role offers flexibility and an opportunity to work with an innovative fintech startup at the forefront of digital finance solutions.

Key Responsibilities

• Develop, write, and edit compelling SEO-optimized content for blogs, whitepapers, case studies, landing pages, and other marketing materials.

• Conduct thorough research on fintech topics, industry trends, and competitor strategies to ensure accuracy and relevance.

• Collaborate with the marketing and product teams to align content with brand voice, messaging, and business objectives.

• Implement on-page SEO strategies, including keyword research, meta tags, headings, and internal linking.

• Monitor and analyze content performance using SEO tools and metrics, and make data-driven improvements.

• Adapt content for different platforms, including social media, email campaigns, and partner publications.

• Maintain a content calendar to ensure timely delivery of articles and updates.

Required Skills and Qualifications

• Proven experience in content writing with a strong portfolio, preferably in fintech, B2B, or SaaS sectors.

• Exceptional command of English grammar, style, and tone for professional audiences.

• Deep understanding of SEO best practices, keyword research, and content optimization.

• Ability to simplify complex financial concepts for business readers.

• Familiarity with CMS platforms such as WordPress or HubSpot.

• Strong research, analytical, and organizational skills.

• Self-motivated with the ability to meet deadlines in a remote freelance environment.

Experience

• Minimum 2–4 years of professional content writing experience, ideally in fintech or B2B marketing.

• Prior freelance experience preferred but not mandatory.

• Demonstrated success in increasing organic traffic or engagement through strategic SEO content.

Working Hours

• Flexible, project-based schedule.

• Expected turnaround times per assignment will be agreed upon, allowing for remote work across Singapore or other time zones.

Knowledge, Skills, and Abilities

• Strong creative writing and storytelling ability tailored to professional audiences.

• Solid grasp of digital marketing and content marketing principles.

• Ability to work independently with minimal supervision while collaborating virtually with teams.

• Proficiency in SEO tools such as SEMrush, Ahrefs, or Google Analytics.

• Ability to interpret analytics and adjust content strategy accordingly.

Benefits

• Competitive freelance compensation on a per-project or retainer basis.

• Remote work with flexible hours.

• Opportunity to work with an innovative fintech startup shaping the future of B2B financial solutions.

• Exposure to the fintech industry and access to professional development opportunities.

• Freedom to contribute creative ideas and influence content strategy.

Why Join

At Startup Inno, we value innovation, creativity, and collaboration. Joining our team means working in a fast-paced fintech environment where your contributions directly impact the growth of the business. This role is ideal for a motivated freelance writer looking to expand their portfolio while working with cutting-edge financial technology solutions.

How to Apply

Interested candidates are invited to submit:

• An updated resume/CV

• A portfolio or samples of SEO-focused content, ideally in fintech or B2B sectors

• A brief cover letter highlighting relevant experience and writing expertise

Applications can be sent to us with the subject line: Freelance SEO Content Writer Application – [Your Name].