Job Summary

Startup Inno is seeking a highly driven and results-oriented Digital Growth Manager (SEO/PPC) to lead our performance marketing initiatives and accelerate scalable growth. This role is critical to driving customer acquisition, increasing brand visibility, and maximizing ROI across organic and paid digital channels. The ideal candidate will combine strong analytical thinking with hands-on execution, leveraging SEO, PPC, and conversion optimization strategies to fuel business expansion in a fast-paced startup environment.

Key Responsibilities

• Develop, execute, and optimize comprehensive digital growth strategies across SEO, PPC (Google Ads, Meta, LinkedIn, etc.), and other performance channels.

• Own end-to-end SEO strategy including keyword research, on-page optimization, technical SEO, content optimization, and backlink growth.

• Plan, manage, and scale paid media campaigns with a strong focus on ROI, CAC, and LTV optimization.

• Monitor campaign performance using analytics tools, generate actionable insights, and present data-driven recommendations to leadership.

• Collaborate with content, product, and design teams to improve conversion rates and customer journeys.

• Conduct A/B testing on landing pages, ads, and funnels to continuously improve performance.

• Manage marketing budgets effectively and ensure efficient allocation of spend across channels.

• Stay updated on industry trends, algorithm changes, and emerging performance marketing tools and techniques.

Required Skills and Qualifications

• Strong expertise in SEO (technical, on-page, off-page) and PPC platforms such as Google Ads and social ad networks.

• Proficiency in analytics and reporting tools including Google Analytics, Google Search Console, and marketing dashboards.

• Solid understanding of performance metrics such as CAC, ROAS, CTR, CVR, and LTV.

• Experience with conversion rate optimization (CRO), A/B testing, and funnel analysis.

• Excellent analytical, problem-solving, and decision-making skills.

• Strong communication skills with the ability to translate data into clear business insights.

Experience

• 4–7 years of hands-on experience in digital growth, performance marketing, or growth marketing roles.

• Proven track record of driving measurable growth through SEO and paid acquisition channels.

• Prior experience in a startup or high-growth environment is highly preferred.

• Experience managing sizable paid media budgets and scaling campaigns efficiently.

Working Hours

• Full-time position

• Flexible working hours with a focus on performance and outcomes

• Remote or hybrid work options may be available depending on business needs

Knowledge, Skills, and Abilities

• Deep knowledge of search engine algorithms, paid media bidding strategies, and attribution models.

• Ability to work independently while collaborating effectively with cross-functional teams.

• Strong project management skills with attention to detail and deadlines.

• Growth mindset with a passion for experimentation, learning, and continuous improvement.

• Ability to thrive in a fast-paced, evolving startup culture.

Benefits

• Competitive salary with performance-based incentives

• Opportunity to shape and own the companys digital growth strategy

• Flexible work environment and work-life balance

• Professional development and learning opportunities

• Collaborative, innovative, and inclusive company culture

Why Join Startup Inno

At Startup Inno, you will play a pivotal role in building and scaling a high-growth business from the ground up. We value innovation, ownership, and impact. This is a unique opportunity to work closely with leadership, experiment with cutting-edge growth strategies, and make a visible difference in the companys success.

How to Apply

Interested candidates are encouraged to submit their updated resume along with a brief cover letter highlighting their experience in SEO, PPC, and performance-driven growth initiatives. Join Startup Inno and be part of a team that is shaping the future through digital innovation.